Our Story

PrimeTime Basketball Academy was built by our family with a commitment to helping young athletes become confident, disciplined and skilled basketball players.

With more than 28 years of coaching experience, our approach has always gone beyond drills. We teach fundamentals, game awareness, accountability, teamwork and the confidence athletes need both on and off the court.

For years, PrimeTime’s basketball facility served players and families throughout North Alabama and Southern Tennessee. Although that chapter has changed, our commitment to developing players and creating meaningful basketball opportunities continues.